In 2015, I was about to head off to New York to work as a graphic designer when a friend called me up to ask me if I was interested in meeting with a company that was looking for a young designer to become Lead Creative in a global accelerator based in Puerto Rico. I had never participated in a leadership role where my creative decisions and reasoning would be the final word.

I had always had to go through different designers/creatives for approval. Being a new company, it was building something from the ground up. After a long interview process, I was offered the job as Lead Creative Designer at Parallel18. Three years later, I had worked with over 120 startups, guiding their company’s brands, identities, UX/UI while maintaining parallel’s own voice. This is what we built.

parallel18

Parallel18, Logo diagram. 2015.

Parallel18, Logo diagram. 2015.

 
Parallel18, Logo diagram. 2015.

Parallel18, Logo diagram. 2015.

The P18 Brand.

 
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Roberto Clemente

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